Events create concentrated experiences. Attendees engage deeply over a short period. This intensity builds relationships faster than any other format.

The event ladder moves attendees from free exposure to paid participation to premium experiences. Each event type serves a different rung.

EVENTS

Free Webinars as Top of Funnel

Free webinars attract new prospects. Deliver genuine value while demonstrating your expertise. End with a soft offer for next-step engagement.

Structure webinars to leak your methodology without giving everything away. Leave attendees wanting more.

Event Type Purpose
Free webinar Attract, educate
Paid workshop Deeper transformation

Paid Workshops

Paid workshops offer deeper transformation in 2-4 hours. Participants get focused learning and interaction. Price accessibly to encourage attendance.

Multi-Day Courses

Extended events (weekend workshops, week-long intensives) provide immersive experiences. These command higher prices and produce deeper results.

Conferences and Summits

Large events with multiple speakers and tracks. These can be produced solo or with partners. Conferences build community at scale.

Retreats and Masterminds

Top of the event ladder: multi-day retreats with limited attendance. Intimate, transformative, premium-priced. These create lifelong memories and relationships.

If you run events, map your offerings against this ladder. What rungs are missing? What could you add to serve attendees at different levels?

12 Days of Google Tips - Day 1: Quickly Create Text Hyperlinks in Docs and Slides

Oleh -

Tis the season of giving and I’ve been inspired by my PLN and a certain holiday song to share some Google Workspace Tips that I’ve either discovered or rediscovered in 2021. To be precise, the plan is two share 12 Google specific tips in addition to any other posts I am inspired to complete during the month of December. I will link other 12 Days of Google posts at the end of this post for your reference. 

My first tip – Links in Docs and Slides. I’m not just talking about copying and pasting. Have you seen how quickly you can insert and clean up links in Google Docs and Slides?

I recently discovered that at some point Google updated hyperlinks in docs and slides, so that with a simple click, the full link becomes linked text.

Have you ever opened a Doc and seen this?  I don’t know about you but this just drives me crazy. I know it gets the job done, but it just doesn’t look right to me.

With a few clicks and some copying and pasting its never been two hard to edit the links to make them look like this, but it does add time to getting it down.

 


In a recent update Google has made it even easier to paste a URL in a Doc or Slide and quickly change it to traditional text with just a single click. Check this out. It’s almost magic?



Here is a quick summary of the process.

1. Copy the url from a website.
2. Create or open a Google Doc or Slide Deck
3. Paste the link (Ctrl – V). You might need add space after pasting to make the link live
4. Click on the live (blue) link and a dialog box will open.

5. Choose “Yes” and the long URL will be replaced with a linked title.


If you create a lot of Docs and Slides with links, think about how much time this will save you!