Events create concentrated experiences. Attendees engage deeply over a short period. This intensity builds relationships faster than any other format.

The event ladder moves attendees from free exposure to paid participation to premium experiences. Each event type serves a different rung.

EVENTS

Free Webinars as Top of Funnel

Free webinars attract new prospects. Deliver genuine value while demonstrating your expertise. End with a soft offer for next-step engagement.

Structure webinars to leak your methodology without giving everything away. Leave attendees wanting more.

Event Type Purpose
Free webinar Attract, educate
Paid workshop Deeper transformation

Paid Workshops

Paid workshops offer deeper transformation in 2-4 hours. Participants get focused learning and interaction. Price accessibly to encourage attendance.

Multi-Day Courses

Extended events (weekend workshops, week-long intensives) provide immersive experiences. These command higher prices and produce deeper results.

Conferences and Summits

Large events with multiple speakers and tracks. These can be produced solo or with partners. Conferences build community at scale.

Retreats and Masterminds

Top of the event ladder: multi-day retreats with limited attendance. Intimate, transformative, premium-priced. These create lifelong memories and relationships.

If you run events, map your offerings against this ladder. What rungs are missing? What could you add to serve attendees at different levels?

Tandok Dance, Traditional Dances From North Sumatra






Tandok dance is one of the traditional dances originating from North Sumatra. This dance is a traditional dance that closely related to the planting culture of Batak society. Tandok dance tells about the activities in harvesting rice by using a tandok made by mothers in the fields. In addition, in this dance also contained the importance of family values among peoples.



The dancers of this tandok generally a woman who wears traditional Batak clothing is more dominated by black and red. Properties used in the Tandok Dance between the tandok itself, ulos, and sarong. Tandok dance is usually danced by 4 (four) dancers, but it does not become grip, so this dance can be danced more than 4 (four) people whose number is always even.



While in the arena of traditional dance music of North Tapanuli community is usually accompanied by music Gondang. Similar to the existing gamelan in Java and Bali, Gondang is also a musical ensemble that the system of the staircase has variations. If the gamelan of Java and Bali variations of music produced depends on the skills of players Salendro, then the Gondang variations are dependent on the players Sarune and Taganing.



Movement in Tandok dance is more dominated by hand gestures. In certain parts, the dancers will form a circular formation with Tandok in the middle. The movement described the atmosphere of collecting rice into a container commonly used by mothers in the fields. Tandok dance movement in general also describes the Tor-Tor movement performed by the mothers at every party and limb, while making the tandok as a head covering.



Tandok Dance has a deep message about the closeness of a family bond in the land of Batak. Moreover, this Tandok dance also depicts Batak people who have long lived as an agrarian nation, a nation that closely related to the culture of planting and also respect the nature as respect for the ancestors.