Events create concentrated experiences. Attendees engage deeply over a short period. This intensity builds relationships faster than any other format.

The event ladder moves attendees from free exposure to paid participation to premium experiences. Each event type serves a different rung.

EVENTS

Free Webinars as Top of Funnel

Free webinars attract new prospects. Deliver genuine value while demonstrating your expertise. End with a soft offer for next-step engagement.

Structure webinars to leak your methodology without giving everything away. Leave attendees wanting more.

Event Type Purpose
Free webinar Attract, educate
Paid workshop Deeper transformation

Paid Workshops

Paid workshops offer deeper transformation in 2-4 hours. Participants get focused learning and interaction. Price accessibly to encourage attendance.

Multi-Day Courses

Extended events (weekend workshops, week-long intensives) provide immersive experiences. These command higher prices and produce deeper results.

Conferences and Summits

Large events with multiple speakers and tracks. These can be produced solo or with partners. Conferences build community at scale.

Retreats and Masterminds

Top of the event ladder: multi-day retreats with limited attendance. Intimate, transformative, premium-priced. These create lifelong memories and relationships.

If you run events, map your offerings against this ladder. What rungs are missing? What could you add to serve attendees at different levels?

To Elegant Turn 9 in Ranah Minang








Kelok 9 which is located about 30 km distance from Payakumbuh, West Sumatera which is one of the cross road of Riau province to West Sumatra province which can be said very unique, because this road has turned as many as 9 turns. the curve of 9 was not as glorious and as powerful as it is now, but it is just an ordinary highway that has a winding road that circles between long hills.



Due to the fact that in this turn of 9 road there is often an accident incident, the local west Sumatra government finally made an idea that is made a very beautiful flyover and located in the middle of the tropical forest which is still well preserved and still protected from deforestation. This twin bridge was inaugurated by President Susilo Bambang Yudhoyono in October of 2013. With its beautiful scenery and spectacle, this makes it one of the favorite places for riders or road users to take a break and while watching the beauty and grandeur of its architecture.



In the vicinity of Jalan Kelok 9 has built a flyover with a length of 2.5 km. This twisted bridge 9 and wriggle down two steep hill walls with each height of concrete pile can vary which reaches 58-70 meters high. And has been counted, bridge 9 this as much as six times through the hill back and forth.



The streets here are very smooth or possibly because they are the cross-links between provinces. With the initial trajectory will pass the village residents, and will be spoiled by the beauty of the cliffs and rice fields as one of the decorations on the left and right along the journey to the corner 9. Then Get Rid of the countryside, the scene has started to change.



Tropical forests are a replacement of the previous natural panorama. With a winding and continuous trajectory, as a sign that it will soon approach a marked nine-mark bridge over a small bridge. If you visit Pekanbaru from west Sumatra or otherwise it would be nice and unfortunately if not stop or rest a moment in this place to capture the moment with friends, family or with your lover.