Events create concentrated experiences. Attendees engage deeply over a short period. This intensity builds relationships faster than any other format.

The event ladder moves attendees from free exposure to paid participation to premium experiences. Each event type serves a different rung.

EVENTS

Free Webinars as Top of Funnel

Free webinars attract new prospects. Deliver genuine value while demonstrating your expertise. End with a soft offer for next-step engagement.

Structure webinars to leak your methodology without giving everything away. Leave attendees wanting more.

Event Type Purpose
Free webinar Attract, educate
Paid workshop Deeper transformation

Paid Workshops

Paid workshops offer deeper transformation in 2-4 hours. Participants get focused learning and interaction. Price accessibly to encourage attendance.

Multi-Day Courses

Extended events (weekend workshops, week-long intensives) provide immersive experiences. These command higher prices and produce deeper results.

Conferences and Summits

Large events with multiple speakers and tracks. These can be produced solo or with partners. Conferences build community at scale.

Retreats and Masterminds

Top of the event ladder: multi-day retreats with limited attendance. Intimate, transformative, premium-priced. These create lifelong memories and relationships.

If you run events, map your offerings against this ladder. What rungs are missing? What could you add to serve attendees at different levels?

Saiyyang Pattuqduq, Traditional Art From Mandar West Sulawesi

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Saiyyang Pattuqduq is a traditional art from Mandar, West Sulawesi Province. Saiyyang word itself means horse, while the word pattuqdud means dancer so that when combined it will be a horse that dances, experts to play foot movements and also the head.



This dance is generally played on a children's thanksgiving ceremony that has Khatam Al Qur'an, the child will then ride a horse and paraded around the village. Usually, this activity is held on the occasion of Maulud Prophet Muhammad SAW, honorary guest picking, and also entertainment facilities.



This tradition also reflects the Mandar community, especially in women who must be calm in the face of life. When going on horseback dancing, women should remain calm even though sometimes the dance goes berserk.



This horse dance refers to the handler who has hand-coded the reins on the horse's mouth. When the handler pulls the rope, then performs small strokes in the horse's horse, the horse has been trained so as to remember the movement during practice.



When the handler does so, then the horse must move his legs, ascend and descend. The head should be shaken according to the rhythm with the movement of the foot. Some horses also have a variety of movements, such as cross leg movement that looks beautiful. Horses can also swoop or jump high.



The horse has never been trained in the rhythm of a tambourine and can not dance if it is not taught by the handler's fingers. There are two main movements in the horse dance in Mandar that is at the head that looks up and also two front legs stomped in turn.