Events create concentrated experiences. Attendees engage deeply over a short period. This intensity builds relationships faster than any other format.

The event ladder moves attendees from free exposure to paid participation to premium experiences. Each event type serves a different rung.

EVENTS

Free Webinars as Top of Funnel

Free webinars attract new prospects. Deliver genuine value while demonstrating your expertise. End with a soft offer for next-step engagement.

Structure webinars to leak your methodology without giving everything away. Leave attendees wanting more.

Event Type Purpose
Free webinar Attract, educate
Paid workshop Deeper transformation

Paid Workshops

Paid workshops offer deeper transformation in 2-4 hours. Participants get focused learning and interaction. Price accessibly to encourage attendance.

Multi-Day Courses

Extended events (weekend workshops, week-long intensives) provide immersive experiences. These command higher prices and produce deeper results.

Conferences and Summits

Large events with multiple speakers and tracks. These can be produced solo or with partners. Conferences build community at scale.

Retreats and Masterminds

Top of the event ladder: multi-day retreats with limited attendance. Intimate, transformative, premium-priced. These create lifelong memories and relationships.

If you run events, map your offerings against this ladder. What rungs are missing? What could you add to serve attendees at different levels?

Play Cheerful in Dufan Jakarta

Oleh -






Fantasy World or often referred to as Dufan which was inaugurated on August 29, 1985 is a place of entertainment or tourism located in the complex area of Taman Impian Jaya Ancol or (Ancol dream park), in North Jakarta, Indonesia. Fantasy World has a mascot in the form of a monkey ape that has been named Dufan abbreviated from Dunia Fantasy. Selected ape animals because as a character are to remind that Ancol tour was the ape area. The selection of defecate monkeys is merely to introduce the kind of endangered species that are now protected. In the beginning, this caricature form of caricatures was visualized or described by Matari Advertising who also participated in the communication program at the beginning of Dunia Fantasi because at that moment someone named Agustinus Teddy Darmanto as chairman and also responsible for BenDufa or practically (Fantasy World Workshop) very busy in the final stage of completion, therefore the visualization is given to Matari Advertising.





But after the World Fantasy opened for public Dufan character recognition taken over by the team from BenDufa and created the logo and mascot Dufan Fantasy World. Fantasy World is also divided into several areas including the theme of its own and characteristic of each region. The division of this area is aimed at generating the imagination of the visitors who are expected to feel the sensation of walking around Jakarta area in ancient times, Europe, then America, Indonesia, then Asia, Fantasy Greece, then Fantasy Hikayat, next Balara, and Estaban.





In addition to the game attractions, the area also has a number of restaurants and souvenir shops as well. Area of Dunia Fantasi reaches 9.5 hectares of a development plan which is 552 hectares of integrated entertainment area at Taman Impian Jaya Ancol. This vehicle has been operating since June 10, 2007, and has been inaugurated by the Governor of Jakarta called Sutiyoso and is the most thrilling rides of all in the arena Dufan. This vehicle is also very much encouraging adrenaline visitors because of the way of operation, ie when the visitor starts up and up in the overturned. And so it was also turned downside down.