Events create concentrated experiences. Attendees engage deeply over a short period. This intensity builds relationships faster than any other format.

The event ladder moves attendees from free exposure to paid participation to premium experiences. Each event type serves a different rung.

EVENTS

Free Webinars as Top of Funnel

Free webinars attract new prospects. Deliver genuine value while demonstrating your expertise. End with a soft offer for next-step engagement.

Structure webinars to leak your methodology without giving everything away. Leave attendees wanting more.

Event Type Purpose
Free webinar Attract, educate
Paid workshop Deeper transformation

Paid Workshops

Paid workshops offer deeper transformation in 2-4 hours. Participants get focused learning and interaction. Price accessibly to encourage attendance.

Multi-Day Courses

Extended events (weekend workshops, week-long intensives) provide immersive experiences. These command higher prices and produce deeper results.

Conferences and Summits

Large events with multiple speakers and tracks. These can be produced solo or with partners. Conferences build community at scale.

Retreats and Masterminds

Top of the event ladder: multi-day retreats with limited attendance. Intimate, transformative, premium-priced. These create lifelong memories and relationships.

If you run events, map your offerings against this ladder. What rungs are missing? What could you add to serve attendees at different levels?

Huda Huda, Traditional Dances From North Sumatra

Oleh -





Huda Huda is a traditional dance originating from Simalungun Regency. This dance is performed only during the death ceremony for the elderly in Kab. Simalungun. The purpose of this dance is to entertain the family that has been abandoned and also as entertainment for the mourners. The development of this dance was originally used only by the royal family, but developed and used by the Simalungan community of various social classes.



The origin of Huda Huda or this masked dance is when the only child of the royal family dies. An empress or mother of the child suffers sadness until the child is not willing to be buried. Day after day the feelings of the empress were unchanged and still gloomy. This news also reached the ears of the people in the kingdom. Society then thinks of a way to entertain the empress so as not to continue to sad.



Nabon or a group of people who often talk at a meeting also created a variety of funny movements and cover his face with the beak of a hornbill and make a mask like a monkey animal. There are also those that make sounds or sounds to accompany the movement. They then danced at the palace grounds. The king also felt interested and very comforted when he saw the dance that is displayed.



Hearing the crowd in the courtyard, the empress was happy and so enjoyed the show. On this occasion, then the King gave orders to bury his son. Since then, this mask dance performance is shown when there is a grieving family.



However, today the appearance of this mask dance is very rarely done by the people of Simalungun and has changed in terms of its function. Not only as a means of entertainment for the bereaved, but also an art of the show for entertainment facilities for the community.