Events create concentrated experiences. Attendees engage deeply over a short period. This intensity builds relationships faster than any other format.

The event ladder moves attendees from free exposure to paid participation to premium experiences. Each event type serves a different rung.

EVENTS

Free Webinars as Top of Funnel

Free webinars attract new prospects. Deliver genuine value while demonstrating your expertise. End with a soft offer for next-step engagement.

Structure webinars to leak your methodology without giving everything away. Leave attendees wanting more.

Event Type Purpose
Free webinar Attract, educate
Paid workshop Deeper transformation

Paid Workshops

Paid workshops offer deeper transformation in 2-4 hours. Participants get focused learning and interaction. Price accessibly to encourage attendance.

Multi-Day Courses

Extended events (weekend workshops, week-long intensives) provide immersive experiences. These command higher prices and produce deeper results.

Conferences and Summits

Large events with multiple speakers and tracks. These can be produced solo or with partners. Conferences build community at scale.

Retreats and Masterminds

Top of the event ladder: multi-day retreats with limited attendance. Intimate, transformative, premium-priced. These create lifelong memories and relationships.

If you run events, map your offerings against this ladder. What rungs are missing? What could you add to serve attendees at different levels?

Aia Kawa, Typical Minangkabau Drinks

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Aia Kawa or also Kawa Daun is a drink made from coffee leaves that are brewed with hot water, like a tea. The history of Kawa Daun began in the Dutch era. Exactly when there is a forced cultivation activity. At that time, residents in West Sumatra were prohibited from enjoying or processing coffee beans for consumption in private. Although forced to plant it for Dutch trading interests. To meet the desire to drink coffee, then made coffee leaves this as a substitute for coffee beans are still believed to contain caffeine substances.



Starting from the selection of coffee leaves and then dried in a way that is roasted for approximately 12 hours. Coffee leaves that have finished roasted then it is brewed like a tea. At the time of drinking, coffee leaves mixed with cold water and then watered with hot water. For those who want a sweet taste, sugar can be added. Kawa Daun will be more feels very delicious to drink if accompanied by snacks fried or other small snacks.



When the presentation, do not use the glass, but using coconut shell that has been split into two that was given placemark made of bamboo and also become the container. To make a glass of Aia Kawa brew drink is almost similar to making a drink of tea water. The difference is Aia Kawa is made from coffee leaves of local type unknown variants.